Master Integrated Marketing Communication with Shimp's Industry-Leading Text

Dominate the ever-evolving world of advertising and promotion with the latest edition of Integrated Marketing Communication in Advertising and Promotion by Terence A. Shimp.

Stay Ahead of the Curve:

This comprehensive paperback equips you with the knowledge and strategies to craft impactful integrated marketing communication (IMC) campaigns. Packed with approximately 90% NEW contemporary ads, the book showcases real-world examples of successful advertising across various channels.

Key Features:

Modern Marketing Landscape: Deep dive into current trends like internet advertising and word-of-mouth management.

Ethical Considerations: Navigate the complexities of modern marketing with an expanded chapter on environmental issues and sustainability.

Engaging Learning Experience: Each chapter opens with a captivating Marcom Challenge, a real-world case study sparking curiosity and setting the stage for key concepts.

Global Perspective: Gain insights into the international reach of advertising with Global Focus features throughout the text.

Comprehensive Support: Access a wealth of resources, including an instructor's manual, revised test bank, PowerPoint presentations, and an updated video package.

Who Should Read This Book:

Marketing professionals

Advertising specialists

Communication students

Business owners and entrepreneurs seeking to elevate their marketing efforts

Upgrade your marketing skills and achieve measurable results with Integrated Marketing Communication in Advertising and Promotion.

Integrated Marketing Communication in Advertising and Promotion by Terence A Shimp [Paperback]