Master Business Research with "Business Research Methods" by Naval Bajpai (Second Edition)

Struggling to navigate the complexities of business research? Look no further than "Business Research Methods" by Naval Bajpai, a comprehensive guide designed to equip students with the knowledge and skills needed to conduct effective research.

This second edition has been meticulously revised to reflect the latest advancements in the field, ensuring you have access to the most up-to-date research practices.

Here's what sets this book apart:

Step-by-Step Guidance: The book takes you on a journey through a wide range of contemporary research methods, providing clear and concise explanations at every step.
Real-World Application: Numerous worked examples and engaging case studies bring the concepts to life, allowing you to see how research methods are applied in real-world business scenarios. This practical approach fosters a deeper understanding and strengthens your ability to implement these methods effectively.

Content Enhancements: The revised edition incorporates valuable new topics to keep you at the forefront of research practices.

Reliability analysis is now covered in Chapter 3.

Chapter 12 dives deeper into statistical analysis with the inclusion of post hoc comparisons in ANOVA, three-way ANOVA, and multivariate analysis of variance (MANOVA). The book also demonstrates how to utilize SPSS software for these techniques.

Restructured Multivariate Techniques: The chapters dedicated to multivariate techniques have been reorganized for optimal learning.

Chapter 17 now focuses on discriminant analysis with the addition of logistic analysis as a new topic.

Chapter 18 incorporates two crucial areas: factor analysis and cluster analysis.
Chapter 19 has been redesigned to encompass conjoint analysis, multidimensional scaling, and correspondence analysis.

New Chapter on Advanced Techniques: A brand new Chapter 20 delves into confirmatory factor analysis, structural equation modeling, and path analysis, equipping you with advanced research tools.

Expand Your Knowledge: The book provides access to Pearson's online portal, MLSA, a treasure trove of supplementary resources including additional reading materials and practice exercises to solidify your learning.
Table of Contents:

The comprehensive table of contents, divided into five clear parts, offers a glimpse into the well-structured approach of the book. It covers everything from the fundamentals of business research process design to data analysis, presentation, and report writing.

Whether you're a student embarking on your research journey or a seasoned professional seeking to refine your skills, "Business Research Methods" by Naval Bajpai is an invaluable resource

Business Research Methods by Bajpai Naval [Paperback]