Title: Boom Country? By Alan Rosling: Unraveling the Transformation of India's Business Landscape

In "Boom Country?", entrepreneur and strategic advisor in India for over 35 years, Alan Rosling, delves into the remarkable and far-reaching changes taking place within the Indian business sector. This captivating book explores how a wave of innovation, technological advancements, government reforms, and the emergence of risk capital have collectively fueled an unprecedented growth in new businesses. This expansion is driven by a deep-rooted social change and a newfound willingness among the younger generation to challenge traditional norms and adopt different approaches to doing business.

Rosling's insights are backed by his extensive experience and over 100 interviews with influential Indian entrepreneurs. These conversations encompass representatives from established business houses such as Tata, Mahindra, Birla, and Godrej, first-generation entrepreneurs like Sunil Mittal, Kishore Biyani, and Narayana Murthy, as well as emerging start-ups led by visionaries such as Sachin Bansal, Bhavish Aggarwal, and Vijay Shekhar Sharma. Through these in-depth discussions, Rosling provides a comprehensive analysis of both traditional and contemporary challenges and opportunities faced by businesses in India.

Despite the growing uncertainties of global trends and India's historical

underperformance in harnessing its vast potential, Rosling raises a critical question: Can the current surge in entrepreneurial activity, despite its imperfections and early stages, truly reshape India's economy and propel it towards becoming a true boom country for new enterprise?

"Boom Country?" is a must-read for anyone seeking to understand the intricacies of India's business landscape and the potential for transformative change in the years to come.

Boom Country? By Alan Rosling [Paperback]