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Marketing Management by Prachi Gupta, Ashita Aggarwal, Hufrish Majra, Isaac Jacob [Paperback]
PRODUCT DETAILS
Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses